Book Review: The Awakened Company

Co-written with Kacie Berghoef

Our colleague Catherine Bell (no relation to Melanie Bell) recently released a book that we’re excited about. Written in collaboration with Enneagram expert Russ Hudson and Christopher Papadopoulos, The Awakened Company is a passionate and pragmatic call for a new way of doing business. While traditional business models focus primarily on profit and efficiency, Bell calls for a big-picture approach that also takes sustainability, community, and mindfulness into account.

The Awakened Company comes at a time, post-financial crash, when “the historic notions of doing business are rapidly unraveling on nearly all levels” (p. 4). Bell describes the problems of meaningless work, a growth-based (and thus ultimately unsustainable) financial model, and the “business is business” philosophy, which “assumes that the purpose of business is to make money, and whatever it takes to do so is okay” (p. 1). She recalls the history of early businesses, rooted in family, community, and service, and calls for a way of doing business that returns to these roots and innovates beyond them. The result is the “awakened” company of the book’s title, which is attentive to global context.

Bell argues that the smallest business decisions have consequences, and that companies benefit from making sure that these decisions – from the sourcing of products to the creation of company culture – are made ethically and with deliberation. “Business is far from just ‘business’,” she concludes; “It’s deeply interwoven with the whole of life” (p. 57). In order to thrive in the modern world, corporations need to adopt a deep-rooted sense of civic responsibility and connectedness.

Much of the book discusses the importance of building greater awareness in the business sphere. Bell introduces the qualities of “presence,” a state of being grounded, attentive, and open, and their positive effects on the workplace. Cultivating presence in leaders and teams fosters adaptability, harmony, and work relationships that feel meaningful. The book argues that the functioning of any company is improved when a leader or small team cultivates a climate of mindful awareness that spreads throughout the organization. Bell also makes a convincing case for the importance of growing aspects of company culture that are often overlooked, such as reflection and aesthetics (and the Enneagram is in there, subtly).

The Awakened Company takes a macro approach, and covers a lot of ground. The book is peppered with brief case examples, allowing readers to better understand how the book’s organizational principles are implemented on the ground. Hopefully a future publication will cover such examples in more detail. The book often uses spiritual language, but The Awakened Company’s suggestions are well researched and eminently practical. This book is ideal for leaders seeking a thorough and well-thought-out guide to principles of sustainable company-building. Happily, the approaches laid out by The Awakened Company are increasingly common in today’s business landscape. With Bell’s book reaching a broader audience, their reach may continue to grow.