Co-written with Kacie Berghoef
Our new book, The Modern Enneagram, just got published. It’s an introduction to the system and its practical applications, with a storytelling style and modern updates. We’re pleased to share an excerpt about ways to use the Enneagram for workplace problem solving with you.
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The Enneagram is a popular way for businesses to help their teams understand each other and improve their performance and communication. It’s a useful tool for mediating disputes and resolving interpersonal conflicts on the job.
After learning about the nine types, Julia, an Enneagram Type Seven, started applying her new knowledge to her job of managing a team of graphic designers at a branding firm. She had her colleagues take an Enneagram type assessment, and they now have a common language to talk about each other’s personalities and viewpoints.
Let’s take a look at a scenario where the Enneagram helped solve a problem involving a diverse group of people in Julia’s workplace.
Bob is a repeat client of the firm where Julia works. He has contracted with the company to rebrand his business, including a new logo and marketing strategy. Exacting and critical, he has many specifications for the project. Having worked with Bob before, Julia believes him to be a Type One.
Kevin, a Type Four, is the designer in charge of visual branding for Bob’s company. He completed a logo and portfolio of visual material for the rebranding project, but Bob is dissatisfied with Kevin’s colorful, free-form designs. He wants the whole portfolio redesigned, and he has many specific changes that he would like Kevin to make. Being a One, he has high expectations and desires a brand identity that gets all the details right. He tells Julia that he wants the new portfolio within a set timeline, and says that if it isn’t up to his standards, he will not work with the company in the future. As a Seven, Julia wants to keep interactions optimistic—and she does not want to lose a valuable client. She assures Bob that Kevin will give him what he wants.
Kevin, however, says the timeline is unrealistic. It’s just too tight for him to redesign all the material required. Julia does not have a background in graphic design, and her knowledge of the field comes from working with designers rather than from firsthand experience. She doesn’t understand why a redesign can’t be done quickly.
Kevin explains that Bob’s expected timeline will not result in the powerful visual brand identity his company desires. At best, it will result in some slapdash materials that don’t reflect the quality the branding firm is known for. As a Four, Kevin takes the creative process seriously and values producing well-developed and eye-catching work. Kevin needs more time to come up with new concepts that will fit Bob’s precise specifications and still stand out in the market.
Lakesha, who heads the marketing department, is also advocating quick turnaround. She needs to have the visual branding finished in order for her department to complete the marketing strategy for Bob’s company and have it ready for an upcoming launch party. As a Three on the Enneagram, she wants the branding firm to put their best foot forward, and she sees satisfying the client as part of that.
Julia feels caught between Kevin’s request for more time, and Bob and Lakesha’s requests for more speed. She expresses her frustration to Lakesha—who has more design knowledge than Julia—and they decide to problem solve together. When she hears about the level of changes that Bob wants Kevin to make to the visual branding portfolio, Lakesha agrees that the timeline is unrealistic. Julia is resistant at first. After all, managing interactions with designers is her job, and she wants to make the customer happy. When Lakesha suggests negotiating a compromise with Bob, Julia realizes that she has some workable ideas (and strategies to deliver them) that will please both Bob and Kevin.
Julia contacts Bob and tells him that she respects the integrity of his vision for his company (a strong value for Bob as a One), and her branding firm is committed to representing this vision in the world. She uses her Type Seven strength of positivity to emphasize the advantages of Kevin’s design, and explains that, in order to get the new portfolio completed in time, Bob will need to compromise on some of the changes he wants. She speaks to the effort Kevin is putting in and the high standards of the firm’s design process. Bob is still grumpy, but Julia’s upbeat manner and understanding of his values assuage him somewhat. He is willing to compromise on certain aspects of the redesign, though not on the timeline.
Julia and Lakesha talk to Kevin together about the compromises Bob is willing to make. Kevin is relieved that, with a less intensive redesign, the timeline is closer to being workable. Lakesha proposes a structured plan for completing the project on time, and Julia expresses full confidence in his work. With Julia motivating him, Kevin is able to complete the redesigned logo and portfolio, and Lakesha’s team moves ahead with the marketing strategy.
Ultimately, Bob feels that his company’s rebrand is in good hands because Julia used honesty and integrity when dealing with him. Kevin feels like his creative process has been respected. Lakesha is happy to have achieved her client’s goal of a successful launch, and kept the firm’s good standing in Bob’s eyes. Julia is relieved that everyone involved with the redesign conflict is satisfied and on good terms. Thanks to the Enneagram, their needs and viewpoints have all been heard. They can move on to the next project harmoniously, without any lingering tension.
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The Modern Enneagram is available in paperback and Kindle from Amazon.com at http://amzn.to/2jIWXtR and from Amazon.ca at https://is.gd/qZt89f.
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